Creative, intuitive and highly experienced, I bring a comprehensive understanding of how to craft and deliver strong, meaningful visual narratives. With over two decades working across fashion, print, interiors and branding, I’ve honed an instinctive eye for colour, pattern and storytelling, along with a natural ability to interpret and elevate a brand’s creative vision.

I thrive on distilling ideas into distinctive, beautifully executed design - whether through art direction, content creation or shaping a cohesive brand aesthetic. I’m fastidious about detail, emotionally intelligent and confident in communicating ideas with clarity and care. At the heart of everything I do is a commitment to authenticity and a love of thoughtful, intelligent design.

Experienced in working closely with founders, creative directors and multidisciplinary teams, I bring a broad yet finely tuned perspective - from collection development and licensing to digital content and campaign direction. I understand the full lifecycle of design and that the smallest details often make the biggest difference.